Product Management Career Coaching for Creatives
Specialized career coaching for non-technical professionals who want to transition into product management roles.
The CHALLENGE
Breaking into product management feels like an impossible puzzle when you don't have a traditional tech background. You see PM job postings asking for CS degrees, MBA credentials, or years of technical experience—none of which you have. Meanwhile, you know you have strong instincts for solving problems, understanding users, and bringing ideas to life. But without the "right" resume or network, you're stuck wondering if you're technical enough, qualified enough, or if you even belong in product at all. The constant second-guessing becomes exhausting, and many talented people give up before they even start.
My approach
I've been exactly where you are. I took the scenic route from architecture into tech and built my product management career through creativity, storytelling, and deep design empathy—without a CS degree or MBA. Now I help others do the same. My coaching focuses on two core pillars: refining your unique story so it becomes your competitive advantage, and creating a strategic plan that leverages your existing strengths rather than trying to fill perceived gaps. Whether you're breaking into product, succeeding in your first PM role, or looking to make a pivot, I'll meet you where you are and customize our approach to your specific goals. Instead of pretending to be someone you're not, we'll position your non-traditional background as exactly what makes you valuable.
What We'll Work On
Every coaching relationship is customized to meet you where you are in your product management journey. Whether you're exploring if product is right for you, actively job searching, or looking to excel in your first PM role, here's how I can help:
STORY DEVELOPMENT & POSITIONING
Transform your non-traditional background into a compelling narrative that showcases your unique value. We'll craft your personal story, refine your resume, and optimize your LinkedIn to stand out from traditional candidates.
STRATEGIC CAREER PLANNING
Build a clear roadmap for your product management journey, from skill-building to networking strategy. Whether you're making your first move into product or planning your next career milestone, we'll create a strategic plan that leverages your existing strengths.
Portfolio & Project Development
Develop case studies and portfolio pieces that demonstrate your product thinking. We'll identify opportunities to build relevant experience and showcase your ability to drive results.
Interview Preparation & Negotiation
Master both behavioral and product case interviews with targeted practice. Plus, navigate salary negotiations and create strong 30-60-90 day plans to set yourself up for success once you land the role.
Ongoing Success & Growth
For those already in product roles, I provide guidance on upleveling with your manager, building influence across teams, promotion strategy, and finding the right mentors to accelerate your growth.
Client Results
Ready to break into Product?
BOOK ME WITH LELAND
